Tuesday, December 12, 2006

Sony Gets Ripped A New One For Fake Blog

All I can say is....wow. Can Sony make more missteps marketing wise this year? First, it was being blasted on the announcement of the cost of the PS3, then it was the malicious rootkit, then it was the racist billboards...now it's this steaming pile of crap. A fake blog called "All I Want For Christmas Is A PSP". A playa wants to buy a PSP for his friend, so he posts YouTube videos about it. Apparently, no one -- and we mean - NO ONE -- fell for it. From Adfreak :
Visitors to the site are letting Sony have it in the comments. Says one: “If you want a PSP badly enough you should get together with an ad agency. Then try to sell the product through a lame website while attempting to speak down to what you consider your target audience.” Even more comical: “Charlie” keeps posting his denials, in pseudo hip-hop speak. More than once he writes, “yo where all u hatas com from... juz cuz you aint feelin the flow of PSP dun mean its sum mad faek website or summ... youall be trippin.”
I have to admit. I feel kind of bad for the agency. I mean, here they have a huge client in Sony who is asking them to create some viral marketing for their lagging gaming system and they get totally trashed for it. Ah well. Live and learn, Zipatoni. If you're going to do viral marketing, focus on making it organic and as real as possible. No one is going to fall for this kind of crap.