Azeroth Meets Toyota

I saw this commercial during the Browns game yesterday and I am a total loss. I guess this is clever. If there were a WOW Tacoma or something. But there's not. Maybe it would make sense if 16 year olds drove trucks. Moreover, perhaps the marketing would make sense if more "regular" people got the Leroy Jenkins reference. You know what? This makes no sense at all. Whatever Toyoya.