Paying Real Money To Level Up in World of Warcraft?

Man, I must be totally green. I read this NPR story about groups of laborers overseas who are getting paid to play World of Warcraft all day to "farm" certain items or "level up" a character. I guess I shouldn't be surprised that this kind of stuff is happening. But what can you expect when you have a willing market and groups with expendable income. Paying real cash money to level up your character in a video game? No thanks. That takes all the fun out of the game.

Thanks to Danni for the story!

EDIT: Make sure you listen to the NPR story as well. There's more great info there.