Cool stuff from our friends overseas, via Adcritic:
A new spot airing on the U.K.'s Sky network contains a frenetic video which can be accessed by pressing the red "interactive" button on digital remotes, treating the viewer to a fast-paced showcase of the Xbox 360's high-end graphics, games and features.
But London-based DiTV agency Weapon7 didn't stop there, taking the "easter egg" theme even further by layering a hidden game within the video. By hitting certain buttons on the remote's keypad, viewers can advance through a series of increasingly difficult levels, with the highest scores being awarded the honor of being registered on the spot itself. "
Check out this non-interactive version of the video here.