Monday, March 20, 2006

"Lots of Money Being Thrown Into Podcasting" Len Says

I'm quoted in this week's Crain's Cleveland Business, for a story on podcasting. You'll have to register to read the full article, but here's my bit at least:
Lakewood podcaster Len Peralta, who runs Jawbone Radio, a year-old entertainment podcast, with his wife Nora, worked on the duct tape podcasts. He said it initially was strange producing a corporate-backed podcast, but since then, clients of his own marketing agency, Nobbynees Ltd., have shown more interest in the arena.

“There are just a lot more inquiries about it,” he said. “What I was trying to explain to clients back then is that podcasting is more than just entertainment.” Mr. Peralta isn’t surprised. Podcasting’s similarities to radio and television, he said, make it an easier concept to explain to clients than other online mediums, such as blogs.

“You’re going to see a lot of money thrown into podcasting, I think,” Mr. Peralta said.

Woo hoo! Money! Bring it on. Read the full article here.