Wednesday, January 04, 2006

Some British XBOX 360 Advertising

Cool stuff from our friends overseas, via Adcritic:

A new spot airing on the U.K.'s Sky network contains a frenetic video which can be accessed by pressing the red "interactive" button on digital remotes, treating the viewer to a fast-paced showcase of the Xbox 360's high-end graphics, games and features.

But London-based DiTV agency Weapon7 didn't stop there, taking the "easter egg" theme even further by layering a hidden game within the video. By hitting certain buttons on the remote's keypad, viewers can advance through a series of increasingly difficult levels, with the highest scores being awarded the honor of being registered on the spot itself. "

Check out this non-interactive version of the video here.

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